An effective proposal is the one that is able to fulfill a prospective client's requirements in the best possible manner. It encapsulates the credentials of a company and its capability to serve the client. A good proposal is able to make a company appear unique and stand apart from the rest. Most vital factor is that it should fulfill a customer's requirements.
A Business Proposal refers to a written plan or scheme from a seller to a buyer. This plan presents the nature of the services and products offered to the client. A proposal is an essential element that brings business to any organization and fetches clients or customers. It should contain certain features that can effectively communicate a company's message to a client. It should divulge the services and products and their nature with lucidity to solve a client's problems.
A proposal should contain an Executive Summary that unfolds the service to deliver or a product to offer.
Executive Summary is an introductory section that explains the nature, vision and goals of a company. It also explains the nature of various products and services of an organization. It also describes the benefit that a customer can derive from the offered services. One should mention the description of deliverables and can include the descriptions of the products. You should give a management plan that explains the schedule of allocation of resources and major milestones. Corporate qualification is also an essential section of the proposal as it explains the credentials of a company, experience and the previous projects handled. It makes a company authentic. There should be no grammatical errors in the entire proposal. Hence, you should check the proposal thoroughly before sending to the client. Any grammatical or printing error might leave a negative impression on a client's mind. These are the factors to consider while preparing a good proposal.You should go through various proposal samples that are available on the Internet and get a clear idea of an effective proposal. The main aim of a proposal is to solve a customer's problems. It should also portray your company as credible and unique as compared to your competitors that might persuade a prospective client to hire your products or services. You should encapsulate these two aims in your proposal.