Business Image Consulting is the newest business process in the commercial world today. Companies, small and big, are making sure to cut costs, increase productivity and improve their image to the customers to ensure profitability. Even banks rely on the standard of your business image, before making any decision on whether to approve your business loan application or not.
What is your Business Image?
Your Business Image is the combined impression of you, your employees and your workplace combined. Meaning, how you and your employees look and behave with your customers is very essential in making sure your product or service gets the attention it deserves. Plus it wouldn't hurt if you have a great product or service to back up your business too.
For example, if your product/service is about getting rid of acne problems, and you (or your leading sales person) come up with a bout of acne (or even have acne scars from your previous bout), customers will be less inclined to listen to what you have to say about your product/service. It is a genuine humanly reaction and you will not be able to blame anyone else.
However, when your lead sales person has a glowing flawless skin (maybe with the help of some make-up) and advocate the lightening effects of your product/service to a acne-prone customer, you are bound to achieve more success in making a sale.
Similarly, dealing with an irate customer at the end of the day can be tough on your employee. However, if your employee is specially trained for such situations, you will be blessed with a returning customer.
Another popular mistake businesses make is the communication with male vs. female customers. Males and females rarely react the same way to the things around them, but somehow there are people who tend to treat males and females the same way and hence, end up with no sale at all.
Image consultants can review and work with you, and your employees, to boost up the overall business image of your business, or workplace.